We empower people to succeed in their careers and lives by sharing knowledge, skills, and expertise.
Social Media Marketing
MasterClass
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What You Will Learn
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The Social Media Marketing Masterclass is a compilation of all 7 modules in the social media course series.
You get all 7 courses rolled up in one high-value masterclass. We’ll start you off with a high-level introduction to social media marketing and then quickly dive deep into setting goals and strategies. We'll talk about content marketing, how to find your audience and the importance of brand consistency. And we'll wrap it all up with monitoring and measuring social media for success.
Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
22 video learning lessons, with comprehensive step-by-step instruction.
4.
Downloadable tools including resource links to help you stay current on social media trends.
5.
Practice quizzes to reinforce your learning.
6.
Estimated time to complete: 7-10 hours.
7.
A Certificate of Completion to recognize that you have completed the requirements of the course.
Get Started TODAY!
The Social Media Marketing Masterclass is Only $245! YOU SAVE $100!
By enrolling in the Masterclass, you save $100 off the price of taking each course individually. Plus, you get the extra added advantage of continuous learning, easily moving from lesson to lesson without having to enroll in each course.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
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ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
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David,
Social Media Marketing Employee
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Works in a Marketing Dept.
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5-years of broad marketing experience with the company.
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The Marketing team is a little short-handed in social media marketing, so David raised his hand to help. His boss said, ok. David had no idea there was so much you had to know to do social media well for a business. NOW HE NEEDS HELP!
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David
Social Media Marketer
Robert,
New to Marketing
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Recently graduated from college.
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Majored in Business Management.
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He’s helping out at his Dad’s bike shop.
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His Dad asked him to take a look at improving the store’s social media. In school, Robert learned about general marketing, but he needs to know A LOT MORE about social media marketing NOW!
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Robert
New to Marketing
Kathryn,
Interested in Social Media
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41 years old.
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Kathryn has been a very successful business consultant for the past 12 years.
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She knows social media is critical in business but doesn't have much experience with it.
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She believes that if she can learn more about social media's business impact, she will be able to bring in new business and better help her existing clients.
Kathryn
Interested in Social Media
Chris,
Small Business Owner
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Owns a food truck.
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Two full-time employees.
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One part-time employee.
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His business has been "ok." Just "ok." He would like it to be better. People seem to like his food but since he moves around town, he's not in the same place every day, and people can't find him. He wants to use social media to inform people where his truck will be and specials for the week.
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Chris
Small Business Owner
What's in This Course?
Video Lessons / Resources / Tools / Practice Quizzes / and more
Course time: approximately 7-10 hours
Module 1 - An Introduction to the Power of Social Media Marketing
55:00 min.
This course is a high-level overview of social media. It lays the foundation of social media marketing and how it fits into your business.
Module 2 - How to Set SMART Social Media Marketing Goals and Strategies
35:00 min.
It's important that you determine what you want to accomplish with your social media marketing by setting guidelines and expectations. Without setting social media goals, it will be hard to know if you're moving forward and accomplishing what you expect.
Module 3 - Identify Your Target Customers & Build Audience Personas
55:00 min.
In social media marketing, it's important that you clearly identify WHO you are trying to reach with your messages. This module will teach you how to better identify, understand, acquire, engage, and retain your target audience.
Module 4 - Creating Content Marketing That Gets Results
55:00 min.
This module will help you create a content marketing framework for producing compelling content consistently. With content marketing you can build trust with your audience, improve conversions, connect with your customers and generate leads.
Module 5 - Choosing the Right Social Media Channels and Encouraging Engagement
60:00 min.
This module helps you choose the right social media channels for your organization. Choosing the right channels is vital to the success of your social media strategy. If you don't choose the right channels, you'll be talking to the wrong audience.
Module 6 - The Value of Brand Consistency and Compelling Visual Assets
65:00 min.
A company’s brand represents its market identity. It should be immediately recognizable and fit easily with what is already known about your organization. During this module, you'll experience engaging online content as you learn how consistent social media branding, across platforms, helps create your company's voice.
Module 7 - Social Media Monitoring & Measuring
50:00 min.
If you're going to spend time marketing your business on social media, you'll want to know if it's working. You have to measure. This module is a step-by-step guide to help you understand what you should be measuring and why it's important.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
Certificate of Completion
When you have successfully completed 100% of the course, you will receive a Completion Certificate. This certificate recognizes your commitment and dedication to the subject matter and acknowledges that you have completed all the course requirements.
It's Time!
The Social Media Marketing Masterclass is ONLY $245!
SAVE $100
Get all 7 courses rolled up in one incredible masterclass. And, YOU SAVE $100 off the price of enrolling in each course individually.
Get started today on the road to better understanding how you can use social media to grow your business and engage with your customers.