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The Value of Brand Consistency and Compelling Visual Assets
Social Media Marketing - Module 6
What You Will Learn
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A company’s brand represents its market identity. It should be immediately recognizable and fit easily with what is already known about your organization.
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You will learn:
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The value of your brand and how it impacts your business.
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Why good quality photos are key on social media.
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How you can increase your marketing impact with video.
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Tips for effective storytelling.
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Ensuring your social media brand ties to your overall company brand.
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And more!
Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
4 video learning lessons, with comprehensive step-by-step instruction.
4.
Practice quiz to reinforce your learning.
5.
Estimated time to complete: 60-75 minutes.
6.
And the opportunity to apply the content immediately to your social media marketing.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
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ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
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Andre,
Small Business Owner
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Owns a bakery.
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Four full-time employees
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One part-time employee.
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Andre's bakery is on the north end of town. There is a business park nearby and many of the people that work in the park stop by in the morning to grab a coffee and something for breakfast. He wants to pull business from other areas and he knows social media is a way to get the word out.
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Andre
Small Business Owner
Jessica,
Marketing Manager
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A one-person Marketing Dept. for a non-profit organization.
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She has to do it all. But she occasionally brings on college interns to help. She wants the interns to focus on social media marketing, to get the word out about the organization. She's realized that she needs to know as much, if not more about social media than the interns so she can guide them and help them be successful.
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Jessica
Marketing Manager
Eric,
New to Marketing
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Recently graduated from college with a degree in Marketing and Digital Media.
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He just got his first job and will be working on social media.
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The company wants to put a lot more emphasis on its social media marketing. Even though he's new, there will be a lot of eyes watching him. He wants to do a good job. And he wants to know everything he can about social media marketing.
Eric
New to Marketing
Sandy,
Interested in Social Media
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HR Director
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Sandy has worked for the company for 8 years.
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She believes that social media could be a good way to recruit for open positions.
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She doesn't really know much about social media other then what she does on her own Facebook page. She knows this is different and needs to know more.
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Sandy
Interested in Social Media
What's in This Course?
Video Lessons / Practice Quiz / and more
Course time: approximately 60-75 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Lesson 1 - The Value of Brand Consistency
16:45 min.
A company’s brand represents its market identity. Learn about why brand consistency is important in social media and how it can help you grow audience engagement and reach.
Lesson 2 - Photos and Images
15:25 min.
Good quality photos are key on social media, and they don’t have to involve a ton of effort, expensive equipment, or a team of photographers. Learn why it's important, and how to do it right.
Lesson 3 - Videos
12:15 min.
There's no doubt, social media is visual. Creating a video to share online is fairly easy. But making the right video that will be widely viewed is more difficult. But you can do it, and we'll teach you how.
Lesson 4 - Guest Expert: Ensuring Your Social Media Brand Ties to the Overall Company Brand
13:45 min.
A guest expert will talk about real-world situations, and how their company manages its brand in a social media world.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
