We empower people to succeed in their careers and lives by sharing knowledge, skills, and expertise.
How to Set SMART
Social Media Marketing
Goals and Strategies
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Social Media Marketing - Module 2
What You Will Learn
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It's important that you determine what you want to accomplish with your social media by setting guidelines and expectations.
Without setting social media goals, it will be hard to know if you're moving forward and accomplishing what you expect.
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You will learn how to:
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Analyze your social media situation
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Conduct a social media audit
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Identify areas for improvement and find key social media opportunities
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Establish appropriate social media marketing goals
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Clearly outline your objectives, so you are clear about what you are trying to accomplish
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and start developing your strategies
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Meet the Instructor
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Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
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In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
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Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
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Key Course Details
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1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
4 video learning lessons, with comprehensive step-by-step instruction.
4.
Downloadable tools including a Success List to help you walk through the steps of setting goals and developing strategies.
5.
Practice quiz to reinforce your learning.
6.
Estimated time to complete: 30-45 minutes.
7.
And the opportunity to apply the content immediately to your social media marketing.
Is This the Right Course for Me?
This course is ideal for:
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Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
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ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
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JoAnn,
Small Business Owner
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Owns a local specialty boutique downtown.
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Two full-time employees.
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One part-time employee.
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She has a loyal following, but it’s small. Her regulars say her shop is the area's best-kept secret. She doesn't want it to be a secret anymore, so she’s looking to use social media to increase traffic to her boutique.
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JoAnn
Small Business Owner
David,
Social Media Marketing Employee
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Works in a Marketing Dept.
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5-years of broad marketing experience with the company.
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The Marketing team is a little short-handed in social media marketing, so David raised his hand to help. His boss said, ok. David had no idea there was so much you had to know to do social media well for a business. NOW HE NEEDS HELP!
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David
Social Media Marketer
Nia,
New to Marketing
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Recently graduated from college.
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Majored in Communications and is fascinated with social media.
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Just got her first job on a marketing team.
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Nia wants to get involved with the company’s social media marketing. She needs extra coursework to show her boss that she knows how to use social media for the business.
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Nia
New to Marketing
William,
Interested in Social Media
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44 years old.
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Over the past several years, William has been a business manager for a small company.
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He knows social media is critical in business but doesn't have much experience with it.
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He believes that if he can learn more about social media's business impact, it will add more value to what he can offer.
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William
Interested in Social Media
What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 30-45 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Lesson 1 - Analyze Your Social Media Situation
6:00 min.
How to complete a Company Overview, Competitor Analysis, and a Social Media Audit.
Lesson 2 - Identify Your Opportunities
5:15 min.
What are the current strengths? What are the key opportunities for improvement?
Lesson 3 - Set Goals and Objectives
8:12 min.
WHY are you doing social media marketing?
Lesson 4 - Develop Strategies
4:12 min.
HOW are you going to achieve your social media marketing goals and objectives?
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
