We empower people to succeed in their careers and lives by sharing knowledge, skills, and expertise.
Website
Optimization
and
Search
Marketing
Digital Marketing - Module 3
What You Will Learn
Just because you build it doesn't mean they will come. Your website needs to be easy to find.
You will learn:
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Why SEO/SEM matters. And how are they different.
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The different types of Search Marketing.
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Planning your keywords, tags & meta descriptions.
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How to set up digital ads.
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How to measure success
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And much, much more!
Meet the Instructor
Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
Key Course Details
1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
Video learning lessons, with comprehensive step-by-step instruction.
4.
Practice quiz to reinforce your learning.
5.
Estimated time to complete: 60-90 minutes.
6.
And the opportunity to apply the content immediately to your social media marketing.
Is This the Right Course for Me?
This course is ideal for:
Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You hear people talk about digital marketing, but you just don't know what it involves and how to get started.
Digital Marketing Employees who want a clearer picture of how each digital marketing tactic supports the company's overarching goals. And, you want that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in digital marketing on which to build.
ANYONE looking for a better understanding of digital marketing. This course benefits anyone with an interest in digital marketing who is seeking to develop their skills or looking to change careers.
What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 60-90 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Feature - A Guest Expert Presenting Real-World Advice
54:00 min.
A guest expert who talks about SEO and SEM from the perspective of someone that is living it every day. Learn the STEPS you need to take, and TIPS to be successful.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
