Monitoring & Measuring
Social Media Marketing - Module 7
What You Will Learn
If you're going to spend time marketing your business on social media, you'll want to know if it's working. You have to measure!
You will learn:
Measuring - why it's important, and how to do it right.
What are KPIs, and why are they important.
The difference between quantitative and qualitative analysis.
Six critical areas to measure.
Selecting and using the right monitoring tools.
And much, much more!
Meet the Instructor
Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
Key Course Details
Start instantly and learn at your own pace.
3 video learning lessons, with comprehensive step-by-step instruction.
Practice quiz to reinforce your learning.
Estimated time to complete: 45-60 minutes.
And the opportunity to apply the content immediately to your social media marketing.
Get Started TODAY!
This Course is ONLY $69!
Social Media Monitoring & Measuring is a step-by-step guide to help you understand what you should be measuring and why it's important. As you learn what to measure, you'll have a better understanding of which social media posts, and platforms, are working well, and which ones aren't --- and why!
Is This the Right Course for Me?
This course is ideal for:
Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
What's in This Course?
Video Lessons / Practice Quiz / and more
Course time: approximately 45-60 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Lesson 1 - Measuring: Why, How, and KPIs
Measuring your social media activity will help you understand the impact it’s having on your business. When you adequately measure your social media efforts, you can see which platforms, and posts, give your business the best results.
Lesson 2 - Six Critical Areas to Analyze
You don’t want to choose too many metrics to start measuring and tracking all at once. Knowing what to analyze is critical to understanding your social media’s full potential.
Lesson 3 - Selecting & Using Social Media Monitoring Tools
Most social media platforms have built-in analytics tools. And they’re FREE! In this lesson, we'll walk through the major social media platforms and their analytics tools.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.