We empower people to succeed in their careers and lives by sharing knowledge, skills, and expertise.
Creating Content Marketing That Gets Results
Social Media Marketing - Module 4
What You Will Learn
Completing this course will help you create a content marketing framework for producing compelling content consistently.
With content marketing you can build trust with your audience, improve conversions, connect with your customers and generate leads.
You will learn how to:
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Create and repurpose content that your visitors and search engines love
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Develop a content marketing strategy
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Incorporate content optimization using keywords
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Develop content ideas
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And create an editorial calendar
Meet the Instructor
Dr. Sherry Hartnett
Dr. Sherry Hartnett is a highly
respected marketing and
leadership consultant and
professor.
In her courses, Sherry merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real-world marketing experience. She has earned prestigious faculty excellence in teaching awards and is delighted to see her students and clients prosper and flourish.
Sherry's mission is to share her marketing and leadership knowledge, expertise, and connections to help people succeed in their careers and lives.
Key Course Details
1.
100% Online.
2.
Start instantly and learn at your own pace.
3.
Video learning lessons, with comprehensive step-by-step instruction.
4.
Downloadable tools including a Resource Sheet and a guide on How to Repurpose Content.
5.
Practice quiz to reinforce your learning.
6.
Estimated time to complete: 45-60 minutes.
7.
And the opportunity to apply the content immediately to your social media marketing.
Is This the Right Course for Me?
This course is ideal for:
Small Business Owners who juggle many goals, commitments, and actions every day. You have your own business, and you're also the marketing person.
Entrepreneurs looking to grow your business. You know you should be doing social media marketing, but you just don't know where to start.
Social Media Marketing Employees who want to learn how to better manage their social media marketing efforts. Get that extra edge to prove yourself to your boss.
New to Marketing and wanting to succeed in your job. In this course, you'll get a solid foundation in social media marketing on which to build.
ANYONE looking to understand the power of social media marketing. This course benefits anyone with an interest in social media marketing who is seeking to develop their skills or looking to change careers.
Jessie,
Small Business Owner
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Owns a local flower shop in town.
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Three full-time employees.
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One part-time employee.
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Jessie not only sells flowers but also unique home decorations. Her shop is not in a high-traffic area, so she needs to find ways to bring people to her location. She’s looking to use social media to increase traffic to her flower shop.
Jessie
Small Business Owner
Darius,
Social Media Marketing Employee
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Works in a Marketing Dept.
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7-years of broad marketing experience with the company.
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Darius works on a marketing team where he gets to do a little bit of everything. Budgets are getting tighter and they are going to shift to doing more social media to build brand awareness. Darius wants to improve his knowledge and skills.
Darius
Social Media Marketer
Jada,
New to Marketing
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Recently graduated from college.
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Majored in Marketing and looking for her first job.
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Since Social Media Marketing is such a huge part of every business, she wants to learn as much as she can to add value to her resume and position herself for the right job.
Kathryn,
Interested in Social Media
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41 years old.
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Kathryn has been a very successful business consultant for the past 12 years.
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She knows social media is critical in business but doesn't have much experience with it.
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She believes that if she can learn more about social media's business impact, she will be able to bring in new business and better help her existing clients.
Jada
New to Marketing
Kathryn
Interested in Social Media
What's in This Course?
Video Lessons / Resources / Practice Quiz / and more
Course time: approximately 45-60 minutes
An Overview from the Instructor
Dr. Hartnett will walk you through an overview of how the course is structured and what you will be learning, so you have the information you need to get started.
How to Use this Course
This overview will teach you how to get around in the course software and move through the lessons so you can spend your time with the course material rather than figuring out the technology.
Featuring a Guest Expert: Real-World Advice
The Benefits of Content Marketing
45:00 min.
DISCUSSION TOPICS:
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Why Content Marketing
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The New Marketing & Sales Funnel
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Developing a Content Marketing Strategy
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SEO - Search Engine Optimization
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How to Keep Generating New Content
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And More!
Feature: A Guest Expert Presenting Real-World Advice
A guest expert who talks about content marketing from the perspective of someone that is living it every day. Learn about effective content marketing strategies, SEO, content optimization, where to find content ideas, and more.
45:00 min.
A Wrap-up from the Instructor
Dr. Hartnett will recap what you learned in this course and give you suggestions on getting started. Finally, she'll talk through how you can continue building on what you have learned.
Course Resources
We provide you with downloadable tools including success lists, templates, or other resources to help you apply what you learned in this course.
Practice Quiz
A learning tool to help you evaluate how well you understood the material presented in this course and a guide to areas that you need to revisit.
